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If you regularly prepare content for websites, you know that at the end of the content flow, there is a content team member, an editor, that has an assignment to set the content correctly in the site CMS – to upload the content.
Continue reading “How To Prepare Content for Websites?”
This person must get everything related to the content entry – text, links, images, attachments, meta-data, instructions, etc. – in order to upload it quickly, accurately, in a smooth cut&paste procedure.
The bottom line: A useful cost-effective website makes customers more willing to recommend, and becomes a generator of word-to-mouth marketing
Word-of-mouth marketing is the major explanation by small business owners for not having a website. What are they missing?
A survey from Australia brings an amazing information: Half of the small businesses do not have a website. Yes, the survey took place in 2018.
The survey was quoted in smartcompany.com.au.
You probably can guess the main excuse: “most of my new clients come from word-of-mouth marketing”.
Actually, 76% of the business owners that participated in the survey said that. Which means half of the business owners that do have a website might be thinking they don’t really need it.
Lets give them some reasons to think again:
Continue reading “How a Website Empowers Word-of-Mouth Marketing?”